I tried to be mad at it when I first saw the headline, but then I realized it was actually a really good idea and.....I want it! lol According to Mama Tina the idea came about after they shot the latest Dereon ads in which Beyonce wore temporary tattoos to give the fall campaign "a tough edginess". They teamed up with airbrush make up company Temptu to create the line which launches at Sephora on November 1st. The basic kits being sold at the store will cost $16, while deluxe kits (only available at dereon.com and temptu.com), which in addition to the tattoos also include a signed photo of Beyonce as well as a chance to win a trip to NYC are $34.
No comments:
Post a Comment