Per NY Mag:
On November 30, beginning at the ripe hour of 11 p.m., the Home Shopping Network will be forever changed when P. Diddy hits the airwaves. Diddy will shill his Unforgivable and I Am King fragrances with the reported goal of selling $400,000 worth of merchandise, and showing the world fragrances can be sold on TV — or, at least, that if anyone can convince the public to buy scents they can't smell, Diddy can.
Say what you want about him, but this man is about his business....SERIOUS business. This is a very smart move on his part. Never watched HSN a day in my life, but I'll be tuning in. I guess their attempt at being "hip" is working. Lol
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